Sporting fields across Australia to be turned purple for pancreatic cancer

During the month of September, football players from clubs and codes across the nation will be pulling on their purple socks to help raise awareness for a disease that is on track to become the third most common cancer killer in Australia this year. The #PlayinPurple campaign is in its 6th year and continues to grow since inception with over 3500 players wearing purple socks to raise awareness for pancreatic cancer in 2019.

Isabella Di Manno started the campaign in 2015 after the sudden death of her fiancee’s mother to the disease. Her family had always been very involved in football, and Isabella saw this as the perfect way to raise awareness and critical funds into research, improving diagnosis and treatment. “The campaign continues to grow from strength to strength each year, drawing much needed attention to pancreatic cancer. It’s wonderful to see the participation grow across clubs, codes and regions and reading the testimonials and talking to players, its clear the campaign unities communities through active participation and acts as a positive talking point between people who might not necessarily know the outcomes of pancreatic cancer,” Isabella said.

Pancreatic cancer is projected to claim more lives than breast cancer and prostate cancer, and each year almost 4,000 people will be diagnosed with approximately 80 per cent of patients diagnosed will die within 12 months. The disease has the lowest survival rates of all main cancer types, yet, despite these figures, pancreatic cancer trails behind other cancers when it comes to funding for research, receiving less than 8 per cent of the funding available

Avner Foundation CEO, Michelle Stewart said, “We are excited to see playing fields Australia-wide turned purple for pancreatic cancer, and awareness on this scale is exactly what we need to help shine a light on this disease”. Michelle continued, “this campaign is a wonderful opportunity to increase engagement between clubs, players and the community, all participating for a very important cause – pancreatic cancer awareness”.

In 2019 the campaign saw fantastic growth and wonderful support, specifically from Football NSW, and high-profile associations Manly Warringah Football Association (MWFA) and Sutherland Shire Football Association (SSFA) who were the two biggest contributors with number of participating clubs. This year see the campaign sees endorsement and direct support from A-League clubs Sydney FC and Perth Glory on the west coast, both of which will be sharing key campaign messages and offering high participating clubs in NSW free match day tickets for the 2021 season.

The #PlayinPurple 2020 campaign has been supported by Football NSW and high-profile associations since inception but this year sees endorsement and direct support from A-League clubs Sydney FC and Perth Glory, with both clubs sharing key campaign messages and offering high participating clubs free match day tickets for the 2021 season.

Due to a delayed start to the grass roots football season across Australia, the #PlayinPurple 2020 campaign will run in the first few weeks of September, with clubs and associations having the ability to select the weekend that is most convenient for them.

Key information:

· #PlayinPurple 2020 runs in the first three weekends of September (clubs choose their round to play in purple socks)

· All players, clubs and codes are encouraged to participate Australia wide, with a simple change of your local club socks to purple socks for one weekend!

· Avner Foundation purple socks are $15 per pair and the funds raised will go toward pancreatic cancer research and patient support

· A #PlayinPurple pack including a social media guide is provided. Campaign hashtags #playinpurple #pancreaticcancer @avnersfoundation

· Socks can be ordered through the online store: www.fcw.com.au/shop-product/avner-foundation-socks/

· Clubs and associations are able to make a direct donation to Avner Foundation

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